Saturday, August 6, 2016

Hilton Aims for a Better Class of Guests

by Pa Rock
Citizen Journalist

Hilton Hotels, one of the the world's premier hoteliers, is out with a new advertising campaign that has left at least one American extremist group with its panties in a twist.  The new ad, which features a photo of two scruffy-looking young men lounging in bed together and laughing as they share a pair of headphones, is appearing in some mainstream magazines, including Travel and Leisure, and that has the highly self-righteous American Family Association up-in-arms.

(The American Family Association has been designated a "hate group" by the Southern Poverty Law Center.)

The hotel's advertisements featuring the real-life gay couple are running in several magazines including some which are not gay-specific publications.  That has Tony Perkins and the gang at the American Family Association highly agitated because those magazines can be found in places where ordinary people tend to assemble - like doctor's offices.  And while the Perkins' people may not necessarily read the highbrow literature available in medical waiting rooms, they are susceptible to looking at the pictures.

Hilton is getting smart and addressing the world as it really is.   Lots of gay people are upwardly mobile professionals who make good money and go on vacations - and it is the 21st century.  The hotel chain will make a lot more money targeting that demographic than it will trying to woo members of the American Family Association out of their pop-up trailers.

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